Are you planning a website redesign in Brisbane? You should know a few things before jumping in, because it takes expertise to create a high-performing website. From fast page load speeds to technical SEO, a lot of work goes into building a great website. Read on to find out more about website revamping for a modern audience.
The benefits of website redesign
If your website is old, not visually appealing, or simply isn’t generating business for you, it’s time for an overhaul. Here are the key benefits of using website redesign services.
- Faster page load speeds
- A better customer experience
- Rank higher on search engines like Google
- Incorporate analytics for better insights
- Improve your online visibility and brand recognition
- Make your website compatible with mobile devices
- Convert more leads into sales
These are just a few of the benefits, but in reality, your website is one of the most important sales tools you’ve got. Considering the amount of business your website can generate, it’s worth taking the time to get it right.
Reasons for website revamping
If you already have a website, but it’s become outdated, that’s one great reason for a website redesign. Here are some of the reasons you might consider using search engine optimisation web design:
- Your existing website isn’t mobile-friendly
- It isn’t ranking well on Google and attracting visitors
- You get a lot of website traffic but not many conversions
- Your website is visually outdated
- Page loading speeds are too slow
- Customers have trouble finding the information they need
- Your website is flagged by virus protection software as being unsafe
All of these factors contribute to a poor user experience, and that’s if customers can find your website at all. Investing in a high-quality website is crucial in the modern digital world, where so much business is conducted online.
Tips for website redesign
Now that you know why website redesign is so important, let’s look at some helpful tips to make your rebuild successful.
Planning is everything
When planning a website redesign, clearly understand what you want your website to do. For example, an e-commerce website needs to be clean, easy to navigate and simple for customers to make a purchase. You may want your website to rank well on search engines as a priority. Does your colour scheme and branding also need an overhaul?
There are a lot of questions to ask yourself before starting a website redesign, so ensure that you have some clear goals in mind before commencing.
Reduce page loading time
In the modern world, people don’t have the patience to wait for slow websites to load. If your pages don’t load quickly, users will navigate straight back to Google and find one of your competitor’s websites.
In any website redesign, ensure that pages load fast. This increases visitors’ time on your site, reduces bounce rates, and gives you more chance of converting sales. Fast load speeds are also excellent for SEO.
Design your website for the customer experience
When designing a website, your main aim is to make it easy for visitors to take the actions you want them to take. Your website must be easy to navigate so customers can quickly find what they’re looking for. Again, customers will go elsewhere if your website isn’t easy to use. So, rather than think about what you want your website to look like, think about how your customers would want your website to look.
Use analytics and tracking
Businesses should always use tracking and analytics tools to further inform their digital strategy. Your website redesign company can integrate various tools and apps into your website to give you more customer data. Google Analytics is a popular tool, but there are many more out there.
Find out where your customers are, what they search for, how long they spend on certain pages, and much more. Better analytics helps you make smarter business decisions.
Invest in quality content
Unless your website is designed specifically as an informational resource, you shouldn’t include too much text on your main pages. People don’t like to read too much and prefer to skim a page for the information they need. This is where your content needs to really hit the mark.
Keep content concise, clear and easy for customers to understand. Also, don’t forget about all other content. If photos or videos are outdated, create new content that’s more in line with your new modern website.
Improve website security
Most people are concerned about cyber security, so many people also have antivirus software on their laptops and other devices. These programs are great at identifying potentially risky websites, but you need to make sure yours isn’t one of them.
Always use proper SSL certificates and incorporate other cyber security measures. This could be Captcha to prevent spamming or dual identification methods for customer logins. If your website has security issues, this will affect your SEO and Google rankings, so make sure your website is locked up tight.
Keep a clean design
Minimalistic design is perfect for most websites. As we mentioned, people want quick information and don’t want to wade through pages of written content. So, keep your page design clean and simple with enough room for relevant text. The less complicated your website looks, the more likely your customers are to stay on the site.
Encourage customer interaction
Your website can be a powerful tool when it comes to engaging and interacting with customers. Try incorporating interactive elements such as feedback forms, social media sharing buttons, and even social feeds. By encouraging interaction, you build customer loyalty and brand recognition.
Make your website mobile-responsive
Websites in today’s world simply have to be mobile-responsive. This means they look and function the same on a mobile device as they do on a desktop PC. Mobile search has overtaken desktop search on Google, so if your website isn’t compatible with modern devices, you’ll miss out on opportunities.
Build your website with SEO in mind
Finally, and perhaps most importantly, consider Search Engine Optimisation (SEO) when building your website. SEO is a way to rank your website on search engines for the keywords your audience will likely search for. From fast page load speeds to using optimised content, you can do plenty of things to improve your website’s SEO. Working with experienced website redesign services is the best way to ensure your website is ready to rank well and generate organic traffic.
If you need high-quality website redesign in Brisbane, Birkdale, Wynnum, Capalaba or anywhere else in Australia, look no further than Bayside Website Design. We specialise in small business website redesign and SEO, ensuring your new website is ready for success from the day it launches. Contact us to find out more.