Bayside Website Design offers professional UX web design in Brisbane, so we know how important it is. UX web design is the principle of designing websites with the end user’s experience in mind. The theory behind this is a pretty solid one. Website visitors who have a great experience and find the information they need easily are more likely to become customers. It’s the art of turning leads into sales with professional web design.
There are countless techniques you can use to achieve this, and all of them can enhance how your potential customers interact with your site. Of course, no website should be completely bland or look identical to another. However, there are several web design best practices you can use to give your customers the best experience possible.
Here are some of our top tips for enhancing website user experience.
1. Mobile-friendly design
According to research, mobile devices are responsible for over 50% of web traffic, with desktop search lagging behind on around 46%. This is a significant shift in recent times, and it means companies still operating old websites need to seriously consider an upgrade. Many older websites aren’t mobile-responsive, meaning they might look fine on a desktop computer but don’t function correctly on mobile devices. The result is users leaving your site immediately in favour of another search result. As such, mobile-responsive website design is a necessity for modern businesses.
2. Fast page-load speeds
One of the most crucial factors in UX web design is ensuring your pages load quickly. Think about your own browsing habits. When most people encounter a page that takes more than a few seconds to load, they hit the ‘back’ button and go to one of your competitors. Modern consumers want everything instantly, making speed one of the biggest components in providing a great user experience.
When users leave a website quickly, this is known as a ‘bounce’. A high bounce rate not only deprives you of potential leads leaving your site, but it also affects your website’s SEO rankings because Google assumes too many visitors aren’t finding what they need.
3. Clear and simple page designs
While it’s tempting to include as much information and as many great visual elements as possible, this is usually a mistake. Keeping your website design clean and simple is usually a better approach for an enhanced user experience. Visitors want to find what they need quickly, and a cluttered website can be too distracting to navigate easily. Try to keep the number of different fonts and colours to a minimum and opt for a sleek, clean look instead.
4. Effective Call-to-Actions (CTAs)
CTAs are great for guiding customers where you want them. Every page on your site should have a goal, whether it’s to encourage customers to join a mailing list, contact, or purchase an item. The CTA is the section of your website that drives a visitor towards your goal. As such, they should be clear, easy to read, and placed strategically. Your CTA’s wording should create a sense of urgency and encourage a specific action. When a customer follows your CTA, you’ve turned a lead into a conversion.
5. Readable content
If your content doesn’t engage readers, they can’t possibly have a good experience. Making your content readable comprises several techniques. Firstly, use simple, easy-to-read fonts and ensure a good colour contrast for text and background. Secondly, the content must be well-written to catch the reader’s attention, but always maintain your brand voice.
Content should also be scannable, which means a reader can find key information without reading every word on the page. Even great content will be ignored if it’s too long. Bullet points, subheadings and lists are a great way to make content more scannable.
6. Consider the visual hierarchy
The visual hierarchy may not be common knowledge to everybody, but it’s all about how each page is arranged aesthetically. This includes sizing, contrast, colour and placement. Where you place each element can have a big impact on the user experience, so it’s crucial to get this right. Working with skilled web designers is the best way to ensure your customers are guided seamlessly through each page.
7. Easy menu navigation
Most users go straight to the website menu when searching for something specific. If they can’t find it (a common issue on websites that aren’t mobile-responsive), or the menu structure is too complex, they’ll go elsewhere. Keep it simple when planning website menus and sub-pages, always making it easy for visitors to find key information.
8. Search functionality
If your website has a lot of information on it, you can improve the user experience even further with a search bar. You should still make every effort to keep menus simple and key information easy to find. But for everything else, a search bar makes it significantly easier for visitors to find what they’re looking for. This keeps them on your website longer, improving your chances of conversion.
9. Clear contact information
A key part of UX web design is making your business easy to contact. A clear ‘Contact’ page is practically essential, but you can also include key contact information in headers and other strategic positions. Also, there are so many communication methods in the modern world and consumers expect all of them to be available. So, include as many contact options as possible, such as social media links, contact forms, email, phone, chatbots or live chat and physical location.
Call us today for web design Brisbane
Bayside Website Design offers a professional web design service with so much more. UX web design is at the heart of every site we build, and we fully optimise for conversions. All of our websites are tailored to suit your needs and brand. We also provide a complete SEO and digital marketing service for our clients, with a proven track record of success. Don’t let users bounce away from your page. Keep potential customers engaged for longer and turn more leads into sales with the best web design Brisbane has to offer. Contact Bayside Website Design today.